TEXAM's origins date back to the 1970s, when Gianfranco Salvi in ​​Turin crumpled up hand-painted paper and applied it to the walls. The resulting skin effect was too charming to stick with an experiment. And so the story moved from Turin to Milan, where this unusual wallpaper found an enthusiastic group of customers. When the first collection was ready, Gianfranco wanted to test the potential of his products on the most demanding stage of them all: New York. There he met Angelo Donghia, one of the most esteemed interior designers of the time, who fell in love with this unusual wallpaper and decided to display it in his American showrooms.
This is how Gianfranco started his career as an avant-garde author: his unique and inimitable collections, made with a self-designed printing press, were launched on the market.
In 2010, after a long career, Gianfranco decided to create his own brand:
TEXAM WALLMASTERS
He wanted to combine traditional printing techniques with the most modern and digital, leading his creative team in a precise style that reflected the DNA of Texas: attention to detail, luxurious design, meticulous processing techniques and celebration of materials.